Pure Blue Japan

Established Shoaiya in 1997 in Kojima, Kurashiki City, Okayama Prefecture.Syoaiya Inc. was established in 1997, in Kurashiki-city Okayama, Japan.

PBJ denim manufacturing begins with “yarn dyeing” — which means the thread (or yarn) is dyed first, prior to weaving.We specifically employ the method called Rope Dying to create our original fabric.

They carefully select the shape of the yarn and the quality of the cotton, and use various shades of originally blended indigo. Upon dyeing, they also take into consideration how the item will change over the years of usage.Additionally, they manage to generate special. texture and original charm to the fabric by using weaving machines and knitting machines especially customized for their company.