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Stylish-low-tech clothes delve into the details of men's clothes, which were categorized as tailored, work, military, and sports, completed in the 20th century , and
redesigned them from a 21st century perspective . The brand name is British English and means Sound=Cool.
Chihiro Imai / Imai Hiro
A lover of vintage wear led him to enter the apparel industry.
After working for a British traditional fashion manufacturer, etc.,
in the late 1990s, he served as the general manager of NewRepublic, a New York brand led by Tom Oatman, a designer who is famous as a world-famous vintage clothing collector, when it expanded into Japan.In the spring of 2000, he established his own brand, Soundman.