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October 04, 2024
The legend was born in the 17th Century, as the first European travelers explored Tibet, and tells of “Shangri-La” as a mythical valley, a mysterious and unreachable place, which evokes pure human desire and deep spirituality.
The name retraces the dream for explorations on motorcycles hunting for beautiful and forgotten spots, in a word, searching for the Shangri-La.
Heritage comes from the need to create iconic and timeless garments, inspired by the past.
Designed for Bikers, Rockers and Gentlemen.
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