FREE SHIPPING WITH $200 PURCHASE, LOWER 48 STATES ONLY. SUPPLYING TIMELESS CLASSICS SINCE 2009
October 04, 2024
The legend was born in the 17th Century, as the first European travelers explored Tibet, and tells of “Shangri-La” as a mythical valley, a mysterious and unreachable place, which evokes pure human desire and deep spirituality.
The name retraces the dream for explorations on motorcycles hunting for beautiful and forgotten spots, in a word, searching for the Shangri-La.
Heritage comes from the need to create iconic and timeless garments, inspired by the past.
Designed for Bikers, Rockers and Gentlemen.
July 02, 2026
July 02, 2026
Ken-ichi Iwaya founded Pure Blue Japan in 1997 in Kurashiki City, Okayama Prefecture , a region whose relationship with denim production extends across several decades and whose manufacturers remain among the most respected in the world.
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